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DDB Needham’s efforts to retain the $25-$30-million New York State Lottery business, in the midst of a mandatory review, aren’t going as smoothly as expected, given that so many agencies have pulled out of the pitch because they consider the shop’s hold on the account virtually unassailable.
Last week, Dennis Brynes, the senior vp on the lottery business and a veteran DDB executive, abruptly quit mid-pitch.
“His departure is very ill-timed,” said DDB Needham/N.Y. president Andy Berlin.
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