Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fast-Food Chain Wants New Ads for April Operators Convention
CHICAGO–The creative department at DDB has gone into overdrive to come up with a fresh campaign for McDonald’s, which wants new TV spots in time for its operators meeting in April, sources said.
McDonald’s has been in search of an updated marketing message for several months, although it remains possible that DDB’s new ads could maintain or “evolve” the almost 3-year-old “Did somebody say McDonald’s?” tagline, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in