DDB Gives Kit Kat a Different Beat

NEW YORK Sounds of the 1980s return in an estimated $15 million campaign for Hershey’s Kit Kat that begins airing next week. The three TV spots from Omnicom’s DDB New York feature a techno update of the candy’s familiar jingle.

In “Factory,” “Newsroom” and “Office,” employees are seen “taking a break” by biting into a Kit Kat and then break dancing to ’80s-style synth-pop music. This is the first time the brand’s “Gimme a Break” jingle, created by DDB in 1987, is not used in a commercial.

“It