Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.
Daniela Campari, svp of marketing at the American Cancer Society since July 2014, previously was head of marketing in the U.K. and Ireland for Wrigley, a global client of DDB's. Campari's familiarity with the agency put DDB on her consideration list initially, and the shop subsequently beat a handful of other contenders to win the business.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in