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The Chicago office of DDB has leveraged a past connection with the American Cancer Society's new marketing chief to land the organization's creative account, which is backed by nearly $30 million in annual media spending.
Daniela Campari, svp of marketing at the American Cancer Society since July 2014, previously was head of marketing in the U.K. and Ireland for Wrigley, a global client of DDB's. Campari's familiarity with the agency put DDB on her consideration list initially, and the shop subsequently beat a handful of other contenders to win the business.