DDB Cheats Death for N.Y. Lottery

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NEW YORK When death comes calling, it’s your time—unless you’re being paid $2,000 a week for life by the New York Lottery.

DDB in New York created a 30-second television spot to introduce the lottery’s “Win $2000 a Week for Life” game. Breaking Monday on tri-state network and cable stations, the commercial shows an elderly man defeating death in a variety of inventive ways.

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