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NEW YORK When death comes calling, it’s your time—unless you’re being paid $2,000 a week for life by the New York Lottery.
DDB in New York created a 30-second television spot to introduce the lottery’s “Win $2000 a Week for Life” game. Breaking Monday on tri-state network and cable stations, the commercial shows an elderly man defeating death in a variety of inventive ways. He pokes the Grim Reaper with a hockey stick through his front door’s mail slot, saws the floor out from under him and eventually ties him to a rapidly departing truck.
The
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