Davis Bolsters B-to-B, Interactive Capabilities

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BOSTON Davis Advertising has brought aboard two seasoned players to build its business-to-business and interactive practices.

The Worcester, Mass., agency hired Jim Auer as head of business-to-business services and Timothy Mutrie as account executive and director of interactive services.

Auer said he hopes to expand the b-to-b practice to cover a variety of fields, including industrial products and services, financial services and technology.

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