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LOS ANGELES Independent davidandgoliath has been tapped for creative duties on the Mammoth Mountain Resort in California following a review.
The Starwood Capital Group, owner of the resort, spent about $2 million marketing its properties last year and less than $1 million on Mammoth, per Nielsen Monitor-Plus. The resort’s internal marketing had handled the communications prior to the agency’s selection.
Shop chairman and CEO David Angelo said that the resort “is near and dear to our hearts.
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