David Melançon’s Splash of Color for Benjamin Moore

2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he faced when he joined Benjamin Moore as CMO was to dispel the assumption that “paint is paint is paint.” So Melançon turned to one of the country’s most beloved cultural cues.