Database Marketer BeNow Makes Key Hires

BOSTON Database marketing company BeNow has appointed Paul Weiss as vice president and Gregory Pike as director of its Strategic Services Group, which offers consulting and analytic services.

Both join Wakefield, Mass.-based BeNow from loyalty marketing company S&H Solutions in Salem, Mass. Weiss had been senior director of marketing at S&H. Pike had been a senior marketing manager; he guided analytics projects to increase promotional return-on-investment.

“Our expanded Strategic Services Group will help [clients] uncover hidden opportunities in the data and then work closely with them to design and implement strategies. This ability to manage and leverage information gives our clients a big marketing advantage,” said Brad Neuenhaus, chief executive officer of BeNow, in a statement.

—Adweek staff report