Dark Waters

We’re constantly being told that advertising is dead, but of course it never is. It’s just that its practitioners look like zombies.

They wobble around, dazed, like an amnesiac with nothing in his pocket but a business card. He knows his name, his title and the company he works for, but he has no real idea what he should be doing. Tomorrow he’ll be at a different company, with a different title, and the business card will be some weird shape, thanks to an overcaffeinated twentysomething designer with a pierced belly button.