Dark Waters

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

We’re constantly being told that advertising is dead, but of course it never is. It’s just that its practitioners look like zombies.

They wobble around, dazed, like an amnesiac with nothing in his pocket but a business card. He knows his name, his title and the company he works for, but he has no real idea what he should be doing.

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