Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Though the stylized photo makes it look like a space station, that’s actually a shower head, which is why it makes sense for the headline to say it “Doubles as an alarm clock.” In another ad in the same campaign, a similarly lit (or unlit) photo of a faucet is accompanied by a headline that states, “Not everyone who locks themselves in the bathroom is upset.” The idea here is to confer a distinctive identity on Danze faucets and other kitchen-and-bathroom fixtures.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in