Danone, Starmedia Join Forces

The Danone Group, a food industry giant based in Paris, has joined with StarMedia Network to co-brand StarMedia.com’s “En Forma” (“In Shape”) channel as well as create a new co-branded teen destination site. The new products will launch first in Mexico in June, with subsequent rollouts in Argentina and Brazil later this summer.

The partnership between StarMedia, which targets Spanish and Portuguese-speaking audiences online, and the fresh dairy products division of Danone Group, calls for extensive online and offline marketing components, including possible placement of URLs on Danone merchandise, broadcast and print advertisements, and point of sale promotions in Mexico, Argentina, and Brazil.