Danny McBride Soars in W+K's Brilliantly Bizarre Music Video for Southern Comfort

Directed by Jody Hill

If anyone can help make "ShottaSoCo" a word people actually say at bars, it's Danny McBride. Or rather, a flying version of Danny McBride who repeats the word endlessly, over a pulsating beat, while circling the globe—birdlike in a custom-made wing-tux—in Wieden + Kennedy's amusingly ludicrous new music video for Southern Comfort.