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A new television spot from Ames Scullin O’Haire for Danka Business Systems breaks today on cable channels.
The Atlanta shop’s business-to-business effort, targeting chief financial officers and other corporate decision makers, will air through year’s end on CNN, Fox and MSNBC. A print component will run in The Wall Street Journal.
The 30-second commercial promotes the technology supplier’s Danka at the Desktop, a digital imaging product that tracks a company’s printing costs.
Directed by Ken Lidster with animation created at Loose Moose in London, “The Inkwell” sets human office workers and their mechanical counterparts in the same after-work watering hole.
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