'Damn!' Deathbed, Bath And Beyond Becomes Kohler

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An elderly woman’s deathbed may seem a strange place from which to deliver a message about bathroom fixtures. But that’s the setting in one of three new spots from GSD&M, the latest ads in the ongoing “Bold look of Kohler” campaign that break Feb. 14 and tout the high-end tubs, sinks and faucets for their interior design qualities as much as their performance benefits.

The deathbed scene is set in Italy, where the woman, speaking Italian, reassures her family that she has lived a full and happy life.

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