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LOS ANGELES Interpublic Group’s Dailey & Associates is breaking its first broadcast effort for Fox Sports Network. The push is intended to localize baseball promotions, according to Mike Perdigao, agency evp, managing director.
The spots will run with local tags to promote games in the markets of interest to fans of the Angels, Astros, Diamondbacks and Dodgers.
In one commercial, a trial is conducted with lightning speed until everyone but a bewildered accused at the defense table has fled the courtroom.
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