Dailey Picks Up Creative Duties For Safeway

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Safeway has moved the creative portion of its estimated $30-35 million ad account to Dailey & Associates from longtime partner McCann-Erickson. Dailey already handles creative duties on the estimated $25-30 million account of Safeway subsidiary Vons Markets.
A representative for Pleasanton, Calif.-based Safeway said the shift was not “a major change in responsibilities” for either shop, and that the company’s relationships with both are “good and active.”

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