Dailey Enhances 'Director's Cut' Concept

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LOS ANGELES A television effort on behalf of 21st Century Insurance by Interpublic Group’s Dailey & Associates will launch Wednesday, the agency said. The action-packed spot will be the second in a proposed serial campaign, in which famous film accident scenes are re-visited from alternate viewpoints.

Dailey’s initial work for the client, which broke in mid-January, featured freshly shot, post-crash clips edited into classic footage from The French Connection.

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