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LOS ANGELES A television effort on behalf of 21st Century Insurance by Interpublic Group’s Dailey & Associates will launch Wednesday, the agency said. The action-packed spot will be the second in a proposed serial campaign, in which famous film accident scenes are re-visited from alternate viewpoints.
Dailey’s initial work for the client, which broke in mid-January, featured freshly shot, post-crash clips edited into classic footage from The French Connection. The latest spot, a 30-second retelling of the 1994 movie Speed, goes a step further: Feature director Jan de Bont actually re-shot a significant cinema wreck scene using an alternate, insurance-angled story line.
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