Dad Dresses Up as a Fairy Princess for His Daughter in a Touching Ad for Chase

4 new spots from Droga5 will make you laugh, and maybe cry

Headshot of Katie Richards

Dads will do anything to make sure their daughters are taken care of and prepared for the future from setting aside money for their education to putting on a full fairy princess getup just to make them happy.

Chase's "Mastery 2.0" campaign from Droga5 captures four different stories including a recently single mom planning her own future as well as her son's, and an older couple (with a killer pet) looking to prepare for retirement. Each of the stories shows people mastering their financial futures with a little help from Chase.

"Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers' stories around these moments," Donna Vieira, CMO for Chase consumer banking, said in a statement.  

The first spot, "Fairy Dad," shows a dedicated father sitting in his bedroom in front of a mirror with a tube of bright red lipstick in hand. He cakes on the lipstick and a heavy dose of blue eye shadow, squeezes into tights and dons a frilly blue dress for his daughter's fairy-themed birthday bash. When he steps through the door, his daughter's face lights up. 

A second, equally heartwarming spot, "Back in the Game," tells the story of a single mom getting ready for a first date. Her son sits on the couch playing video games as she gets ready to leave.

"This first round of work for Chase's consumer banking was a really fun creative challenge for Droga5 in that it allowed us to dig into the less than obvious moments in people's lives when they might need advice from their bank," Don Shelford, group creative director at Droga5, said in a statement. "It gave us the opportunity to really stretch the emotional territories of the Chase brand from bold humor, to small intimate moments." 

Another spot uses a touch of humor and an adorable little pig, and another one takes on a more serious tone in telling the story of a boy and girl who grew up together but grow apart as they get older.

All four spots make you feel something slightly different, but they're all guaranteed to make you feel something.


Agency: Droga5

Creative Chairman: David Droga

Chief Creative Officer: Ted Royer

Group Creative Director: Don Shelford

Associate Creative Directors: Jonathan McMahon, Lisa Fedyszyn

Senior Copywriters: Oriel DavisLyons, Thom Glover

Copywriter: Mo Said

Senior Art Director: Eoin McLaughlin

Art Directors: Beth O'Brien, Camilo De Galofre

Group Design Director: Annette Berry

Chief Creation Officer: SallyAnn Dale

Head of Broadcast Production: Ben Davies

Executive Broadcast Producer: Bryan Litman

Broadcast Producer: Perry Kornblum

Associate Broadcast Producers: Archie Page, Jackie Omanoff

Global Chief Strategy Officer: Jonny Bauer

Group Strategy Director: Colm Murphy

Senior Strategist: Ned Sonnenschein

Head of Communications Strategy: Colleen Leddy

Senior Communications Strategist: Sally Yoon

Communications Strategist: Eric Chow

Group Account Director: Agnes Fischer

Account Director: Chris Einhauser

Account Manager: Valeria Sosa

Associate Account Manager: Annie Vlosich

Senior Project Manager: Charlie Fisher

Client: Chase Consumer Bank

Chief Marketing Officer, Consumer Bank: Donna Viera

Chief Brand Officer: Susan Canavari

Executive Director, Brand and Advertising: Jeff Pilarcik

Head of Chase Wealth Management Marketing: Dipti Kachru

Vice President, Brand and Advertising: Catherine Rose

Production Company: Reset

Directors: Adam Hashemi ("PJ"), Johnny Green ("Invest in Love"), Kathryn Bigelow ("Back in the Game"), Reynald Gresset ("Fairy Dadmother")

Director of Photography: Darren Lew

Executive Producers: Jen Beitler, Jeff McDougall

Producers: Ayelet Weinerman "(Fairy Dadmother," "PJ," "Back in the Game"), Laura Miller ("Invest in Love")

Editing: Rock Paper Scissors

Editor: Mikkel E.G. Nielsen

Assistant Editor: Alex Liu

Executive Producer: Eve Kornblum

Producer: Charlyn Derrick

Postproduction: The Mill

Executive Producer: Sean Costelloe

Producer: Andrew Hamill

Color: Fergus McCall


"PJ": "Boombastic," Shaggy

"Invest in Love": "We Belong Together," Today Kid

"Back in the Game": "Forces of Attraction," Johann Johannsson

"Fairy Dad": "What a Man," Linda Lyndell

Sound: Sonic Union

Mixer: David Papa

@ktjrichards Katie Richards is a staff writer for Adweek.