Dad Dresses Up as a Fairy Princess for His Daughter in a Touching Ad for Chase

Dads will do anything to make sure their daughters are taken care of and prepared for the future from setting aside money for their education to putting on a full fairy princess getup just to make them happy. Chase's "Mastery 2.0" campaign from Droga5 captures four different stories including a recently single mom planning her own future as well as her son's, and an older couple (with a killer pet) looking to prepare for retirement. Each of the stories shows people mastering their financial futures with a little help from Chase. "Our customers come to us for advice at pivotal life moments—retirement, saving for college, dealing with a change in life circumstances. We wanted to tell our customers' stories around these moments," Donna Vieira, CMO for Chase consumer banking, said in a statement. The first spot, "Fairy Dad," shows a dedicated father sitting in his bedroom in front of a mirror with a tube of bright red lipstick in hand. He cakes on the lipstick and a heavy dose of blue eye shadow, squeezes into tights and dons a frilly blue dress for his daughter's fairy-themed birthday bash. When he steps through the door, his daughter's face lights up. A second, equally heartwarming spot, "Back in the Game," tells the story of a single mom getting ready for a first date. Her son sits on the couch playing video games as she gets ready to leave. "This first round of work for Chase's consumer banking was a really fun creative challenge for Droga5 in that it allowed us to dig into the less than obvious moments in people's lives when they might need advice from their bank," Don Shelford, group creative director at Droga5, said in a statement. "It gave us the opportunity to really stretch the emotional territories of the Chase brand from bold humor, to small intimate moments." Another spot uses a touch of humor and an adorable little pig, and another one takes on a more serious tone in telling the story of a boy and girl who grew up together but grow apart as they get older. All four spots make you feel something slightly different, but they're all guaranteed to make you feel something. CREDITS Agency: Droga5 Creative Chairman: David Droga Chief Creative Officer: Ted Royer Group Creative Director: Don Shelford Associate Creative Directors: Jonathan McMahon, Lisa Fedyszyn Senior Copywriters: Oriel DavisLyons, Thom Glover Copywriter: Mo Said Senior Art Director: Eoin McLaughlin Art Directors: Beth O'Brien, Camilo De Galofre Group Design Director: Annette Berry Chief Creation Officer: SallyAnn Dale Head of Broadcast Production: Ben Davies Executive Broadcast Producer: Bryan Litman Broadcast Producer: Perry Kornblum Associate Broadcast Producers: Archie Page, Jackie Omanoff Global Chief Strategy Officer: Jonny Bauer Group Strategy Director: Colm Murphy Senior Strategist: Ned Sonnenschein Head of Communications Strategy: Colleen Leddy Senior Communications Strategist: Sally Yoon Communications Strategist: Eric Chow Group Account Director: Agnes Fischer Account Director: Chris Einhauser Account Manager: Valeria Sosa Associate Account Manager: Annie Vlosich Senior Project Manager: Charlie Fisher Client: Chase Consumer Bank Chief Marketing Officer, Consumer Bank: Donna Viera Chief Brand Officer: Susan Canavari Executive Director, Brand and Advertising: Jeff Pilarcik Head of Chase Wealth Management Marketing: Dipti Kachru Vice President, Brand and Advertising: Catherine Rose Production Company: Reset Directors: Adam Hashemi ("PJ"), Johnny Green ("Invest in Love"), Kathryn Bigelow ("Back in the Game"), Reynald Gresset ("Fairy Dadmother") Director of Photography: Darren Lew Executive Producers: Jen Beitler, Jeff McDougall Producers: Ayelet Weinerman "(Fairy Dadmother," "PJ," "Back in the Game"), Laura Miller ("Invest in Love") Editing: Rock Paper Scissors Editor: Mikkel E.G. Nielsen Assistant Editor: Alex Liu Executive Producer: Eve Kornblum Producer: Charlyn Derrick Postproduction: The Mill Executive Producer: Sean Costelloe Producer: Andrew Hamill Color: Fergus McCall Music "PJ": "Boombastic," Shaggy "Invest in Love": "We Belong Together," Today Kid "Back in the Game": "Forces of Attraction," Johann Johannsson "Fairy Dad": "What a Man," Linda Lyndell Sound: Sonic Union Mixer: David Papa

Brand Marketing

Dad Dresses Up as a Fairy Princess for His Daughter in a Touching Ad for Chase

4 new spots from Droga5 will make you laugh, and maybe cry

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards