Déjà Vu

Ad stars are getting Lilliputian. During the Super Bowl, McCann Erickson in New York debuted an ad about Verizon’s V Cast technology showing miniature celebs like Christina Aguilera and Dion Sanders (pictured, top). The point? Broadband-quality video can now be viewed on its phones. And last month, Propel Fitness Water’s droplet people were miniaturized in a spot from Element 79 in Chicago: A tiny tennis player appears on a bus. “Inside of all of us is a body in motion,” states the voiceover. “I’m not sure the concept is as integral to the product as the concept was for us,” says McCann ecd Steve Ohler. “But I know when I watch TV with my family, my kids like [the Propel ad].”