Cybereps Launches TotalTech.Com

Cybereps, a unit of Interep Interactive, an ad representation company, has launched TotalTech.com, an editorial content network designed for information technology professionals. TotalTech.com will provide technology news, reviews and analysis, in addition to serving as a front door to 15 affiliate sites. These sites serve more than three million unique visitors monthly.

Michael Warsinske, co-founder and CEO of Cybereps, said in a release that TotalTech.com should appeal to a wide range of IT and Internet professionals, from programmers and software developers to CIOs and Web developers.

TotalTech.com contributors include Jesse Berst, former editor of the ZDnet newsletter; Ed Bott, senior editor of PC Computing; David Methvin and Martin Heller, editors at Windows Magazine; and Scott Issacs, author of Inside DHTML.

Cybereps is a Sausalito, Calif.-based ad rep firm specializing in interactive sales. Clients include MP3.com, eMarketer, Reuters, AutoWorld.com, RollingStone.com, and MSN, among many others.