CWR Adds Second Cable Net

BOSTON CWR & Partners said it has been tapped to handle public relations for the upcoming launch of the Martial Arts Channel.

The assignment comes on the heels of CWR’s win of similar duties for The Horror Channel less than a month ago.

“We selected CWR because of their vast knowledge of the media and their passion for quality and excellence,” said R. Anthony Cort, founder, chairman and CEO of the Martial Arts Channel. “CWR has already started to get national attention for MAC, and we are excited about their hard work and determination.”

The Martial Arts Channel launch is expected during the first quarter of 2006. It will be a “family-friendly, 24-hour, martial-arts-inspired cable channel,” according to a statement.

The Attleboro, Mass.-based agency won the business without a review. The budget was not disclosed.

CWR will handle media relations to raise national awareness for the network.

“We are very pleased that the Martial Arts Channel has joined our growing list of television clients. We look forward to spreading the word about the martial arts lifestyle which is practiced and enjoyed by millions every year,” said Veronica Welch, principal at CWR.

CWR won PR chores to support the Horror Channel’s launch in late September. The cable channel, which is expected to begin operations later this month, will be the first dedicated to the horror genre [Adweek Online, Sept. 23].