CVS Rebrands in First Ads From BBDO

Campaign breaks as chain stops selling cigarettes

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CVS Caremark Corp. has rebranded itself itself to CVS Health. And to tout the change, the company has unveiled a new logo and tagline, “Health Is Everything,” with an all-encompassing campaign that includes digital, print, television, outdoor and experiential ads.

The campaign kicked off this week with a marketing event in Bryant Park in New York City, along with two TV ads, “We Wish” and “Deep Breath.” Two more ads will roll out later this month.

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