CVR/Marc Wins Pool for NCAA’s Hall of Champs

13 Local Shops Had an Open Look at New Indianapolis Business
CHICAGO–Caldwell VanRiper/Marc’s sports and tourism client list has been boosted with business from a new corporate neighbor in Indianapolis, the National Collegiate Athletic Association.
The NCAA selected CVR/Marc after a year-long review involving 13 agencies in the Indianapolis area.
The assignment is to promote the association’s Hall of Champions, a high-tech interactive education and entertainment complex. The 35,000-square-foot facility is being built adjacent to the group’s new Indianapolis headquarters.
Billings were pegged at slightly under $1 million.
“It’s a very visible, high-recognition, high-quality opportunity for the city of Indianapolis,” said Kirk Stahl, CVR/Marc’s executive vice president.
CVR/Marc already works with the Indiana Pacers and the Indianapolis Convention and Visitors Association. Its basketball and tourism expertise helped it win the account.
“We’re very well-networked into the fabric of Indianapolis and what makes it tick and how to get people to come,” Stahl said.
The agency will be working with Promotus Advertising, a minority-owned central Indiana firm that will assist with community relations development.
The partnership helped clinch the deal for CVR/Marc, said Jim Shaffer, the hall’s director.
“Promotus was a significant factor as to how we could do the community outreach,” he said. “The whole partnership [of Promotus and CVR/Mark] seemed to fit the best.”
The agencies will work primarily on regional efforts, but some national exposure is planned to coincide with the opening of the complex in March 2000 during the Final Four of the men’s college basketball tournament.
The NCAA will continue to handle its advertising and public service work in-house. –Jenn Goddu