Cutting down on the false glamour of most beauty

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Cutting down on the false glamour of most beauty ads, Ogilvy & Mather enlisted @radical.media’s Brett Froomer to follow four real Chicagoans as they tried Dove Anti-Perspirant for a week. Four willing participants were selected through open casting calls. Five spots, which broke nationally last week, show the women going through their daily routines, from getting up in the morning to going to work, hitting the gym and picking up kids from school.

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