CSFBdirect Awards Creative

Messner Vetere Berger McNamee Schmetterer/Euro RSCG has won creative duties for the CSFBdirect account following a two month review, sources said. The agency bested fellow New York shops D’Arcy Masius Benton & Bowles, Margeotes|Fertitta + Partners, and TBWA\Chiat\Day. The account could be worth up to $50 million, more than double the previously reported $20 million, sources said. Incumbent Kirshenbaum Bond & Partners in New York declined to participate.

The review was handled by chief marketing officer Debra Isenberg. The Jersey City, N.J.-based client couldn’t immediately be reached for comment.

According to CMR, the online brokerage of investment-banking firm Credit Suisse First Boston spent about $20 million in media last year.

–Ann M. Mack