Crystal Ball Offers Pleasant View at 2 Big Conferences

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Last week, as the Dow Jones industrial average finally climbed back to the 10,000 mark, the ad industry’s top pundits and agency leaders looked ahead to 2004 with renewed hope—in the U.S., at least. For Europe, the outlook remains considerably darker.

At Credit Suisse First Boston’s annual Media & Telecom Week Conference at The Plaza and the 31st annual UBS Media Week Conference at the Grand Hyatt, attendees heard truly good news for the first time since the ad recession struck in 2000.

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