Crunch Welcomes Bodies of All Sizes, Shapes

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NEW YORK Crunch Fitness asks members and prospects to love their shape in a TV, print and guerilla marketing campaign that aims to reinforce the gym’s “No judgments” philosophy.

Print ads from DiMassimo Brand Advertising in New York show geometric foam shapes as they “think” about their bodies. In one, an ellipse is positioned behind a dressing room door.

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