Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
In the summer of 1951, a passenger aboard the RMS Queen Elizabeth had plenty of things to do. There was shuffleboard, deck tennis, books to borrow from the library. The Berlin Philharmonic performed Beethoven’s Symphony No. 5 in the ballroom; waiters served poached turbot with sauce Dugléré; and a fella could set down his highball just long enough for a spin around the dance floor with his wife. Cunard’s marketing office had just launched a new tagline: “Getting there is half the fun.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in