Cruise Line Holds Direct Auditions

LOS ANGELES Viking River Cruises has contacted at least three Southern California agencies about assignments related to its estimated $8 million direct-response account, according to sources.

Much of that business, along with the company’s estimated $2 million media advertising account, has been handled by WPP Group’s Ogilvy & Mather in Culver City, Calif.

Lisa Juarez, vice president of marketing and communications at the Woodland Hills, Calif.-based company, denied that a review for any portion of the business is taking place.

Viking “is pleased” with its current agency, she said, adding that “we’re trying other vendors on select pieces” of work. She did not elaborate.

Several sources, however, speaking on terms of anonymity, said new direct assignments could be made based on the outcome of the process, which is nearing completion. They concurred with Juarez that the mainstream ad account is not in play.

Agency officials declined comment, could not be reached or referred calls to Viking.