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Crown Royal wants to remind everyone who is king. The No. 1 whisky brand and sixth best-selling spirit overall in the United States, this week breaks its first new national ad campaign in more than five years.
“For every king a crown” centers around two new TV spots. One shows a pool shark father passing down his skills to his adult son. Another, features a jazz musician naming his heir to the stage.
The theme is “accomplished individuals who despite their success, stay true to their values revealing an inspirational strength in character,” per the company.
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