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Diageo is boosting its efforts to circumvent the broad cast TV networks’ refusal to air liquor ads with a campaign for its Crown Royal Canadian Whiskey that is set to break on national cable channels in October.
Among the cable nets are Bravo, Outdoor Life Network, Court TV, Oxygen, the USA Network and TNN, which is the first MTV Network to accept advertising for distilled spirits. Grey Global Group’s MediaCom, New York, is Diageo’s media agency.
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