Crosby Marketing Communications has become lead agency for Adventist HealthCare.
The Annapolis, Md., agency outperformed Focused Image in Alexandria, Va.; KSK in Vienna, Va.; Donovan Marketing in Lancaster, Pa.; and New York’s Oxygen in a review for the $1.2 million account.
The assignment for the Washington, D.C., healthcare provider will include print ads in area newspapers such as The Washington Post, radio spots, Web design, public relations and direct mail.
“[Crosby] showed an excellence in the advertising industry and in healthcare in both acute and non-health care,” said Teresa Murphy, director of marketing for Adventist. “Their creative for Kaiser Permanente and the Anne Arundel Center showed that they can create an emotional bond and show what’s relevant to the consumers we’re trying to reach.”
The client owns Shady Grove Adventist Hospital, a maternity and children’s facility; Washington Adventist Hospital, which specializes in cardiac care; seven nursing homes; Kessler-Adventist Rehabilitation Services; and Potomac Ridge Behavior Health, a home wellness program.
Two campaigns, expected to launch this fall, will reposition the individual units within Adventist’s medical system.
Crosby Gains Healthcare Client
