Cronin Unveils ECMB Effort

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BOSTON Cronin & Co. has fashioned a statewide multimedia campaign for the Energy Conservation Management Board designed to educate businesses and consumers about programs offered through the Connecticut Energy Efficiency Fund.

The work includes TV, print and radio ads, as well as a Web site (www.CTsavesenergy.org) and public relations initiatives. The budget is $400,000, according to the independent agency in Glastonbury, Conn.

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