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BOSTON William Cronin Sr., a pioneer of the Connecticut advertising community, died on March 9 at his home in Wethersfield, Conn., at age 101.
He began his career in the late-1920s at Bunce’s Department Store in Middletown, Conn., where he convinced the retailer to run its first local promotions. After serving in various regional agencies, he founded Cronin & Co. in Hartford, Conn., in 1948. He ran the shop until 1980, when he handed over the reins to his son, Bill Cronin, the shop’s current CEO, John Riccio and Michael Wheeler.
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