Crispin Porter & Bogusky Adds Birk, Loses Roper

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In what inadvertently turns out to be a swap of Miami and Boston-area players, Crispin Porter & Bogusky has made a key hire but lost a key contributor to its signature “Truth” campaign.
Tom Birk has joined CP&B as director of account planning from Arnold Communications in Boston, replacing the Miami agency’s award-winning Jennifer Urich, who left earlier this year to pursue a freelance career.
“Tough shoes to fill,” said Birk, who joined Arnold three years ago when the agency acquired Houston Hersteck Favat, where he was a partner.

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