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The changes at MDC Partners just keep coming.
A week after creative star Alex Bogusky’s departure from the holding company, MDC said its Toronto-based Zig unit is getting a new brand identity and chief executive.
The 100-person agency will now operate under the aegis of sibling Crispin Porter + Bogusky and operate as CP+B Canada. The Zig name will be retired.
Zig president Shelley Brown becomes CEO, succeeding Andy Macaulay, who moves to chairman. Zig creative leader Aaron Starkman becomes ecd at CP+B Canada.
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