More Home-Buying ABCs in GSD&M’s National TV Campaign
DALLAS–The Fannie Mae Foundation last week introduced a national “Your credit matters” advertising campaign as part of its ongoing mission to educate consumers about the home-buying process.
Fannie Mae’s shop, Austin, Texas-based GSD&M, created five television commercials that are “really aggressive on the issue of knowing your credit,” said agency principal Roy Spence.
In one spot, titled “Wedding,” a father seated at the reception of his oldest son’s wedding falls into conversation with his younger son, who is thinking of buying a house.
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