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Don Tennant left Leo Burnett more than 30 years ago, but he was among those who shaped a legacy that still inspires the agency, said the shop’s current U.S. chief creative officer, Cheryl Berman.
Tennant, who headed Burnett’s creative department in the mid-1960s, died of congestive heart failure earlier this month. He was 79.
“He was very much a part of what made this agency great,” Berman said. “He was around at a time that the agency was creating great icon brands, and that’s something that we still believe in.”
Tennant spent 20 years at the Chicago shop, beginning in 1950, when he was hired as Burnett’s first radio and TV writer.
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