Creativity Is 4A's Rallying Cry

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NEW YORK The American Association of Advertising Agencies is attempting to re-establish creativity as the cornerstone of the industry in New York through a series of roundtable discussions, classes and a daily Web log.

“Creativity is the cornerstone of the business and the draw that attracts the best talent,” said Rob Quish, chairman of the New York Council of the 4A’s and president of Lowe in New York.

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