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Before the pitch meeting, the box seats and the parties in the Hamptons comes the agency credentials book. It’s the baby step in what could become a successful brand-building relationship for both the client and the shop.
The Lord Group’s new credentials book, Uncommon Sense, positions the shop’s vision of the future and its “unorthodox” creative heritage in a highly visual way.
“The book captures the new spirit of The Lord Group,” said Roger Chiocchi, president and COO of the New York-based shop.
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