Creative Q&A: Profile in Courage

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Christopher Reeve is making his mark in media, politics
A black-and-white documentary-style spot opens with a close-up of Christopher Reeve. “People don’t really think about what it will do to their family or themselves if they are injured,” he says. “Basically, they get by hoping it won’t happen, but the fact is life is very random, and anything can happen to anyone at any time.”

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