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First Bank
When a bank promises to treat you better than other banks, do you take the claim seriously? Doubtful. Ads of that ilk are the white noise of commercial culture. But what if a bank (or any other business) says it’ll treat you better than your kids and spouse do? Now they’re talking! This ad is onto something in catering to the vast market of people who feel like oppressed proletarians on the home front.

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