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Cliff Freeman Uses Animals In Offbeat Cyberian Spots
Cliff Freeman and Partners’ affinity for the animal kingdom has reached wacky–some may even say sadistic–proportions in its first branding effort for Cyberian Outpost, a leading online retailer of computer products.
The New York-based shop drew attention with a 1996 spot for Cherry Coke in which a young man runs amok in a department store astride an ostrich. This time around, with the blessing of the Humane Society, the agency has developed a campaign featuring gerbils being fired from a cannon and a pack of wolves laying waste to an innocent suburban ritual.
“The assignment was to find a way to get people to remember the name of the company and create a buzz,” says Eric Silver, the agency’s creative director on the Cyberian campaign.
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