Myth of the Surfer

Guinness spot toasts waiting

Headshot of Tim Nudd

David Ogilvy once called Guinness ads “part of the warp and woof of English life.” From John Gilroy’s pint-balancing toucan to Rutger Hauer’s “Pure Genius,” the ads are as popular in Britain as shepherd’s pie, and as resilient as the Queen Mum.

@nudd Tim Nudd is a former creative editor of Adweek.