Myth of the Surfer

Guinness spot toasts waiting

David Ogilvy once called Guinness ads “part of the warp and woof of English life.” From John Gilroy’s pint-balancing toucan to Rutger Hauer’s “Pure Genius,” the ads are as popular in Britain as shepherd’s pie, and as resilient as the Queen Mum.

@nudd Tim Nudd is a former creative editor of Adweek.