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Erwin Penland has made its first big staffing move since the November announcement that CMO Joe Saracino would replace outgoing ceo Joe Erwin by hiring Martin Agency veteran Mike Lear as its newest executive creative director.
Lear officially joined the agency late last year, and in the new role he will help lead creative and strategy for clients including Denny's and L.L.Bean while playing a crucial part in all new business efforts.
He will also work closely with chief creative officer Con Williamson, who tells Adweek, "We met in New York while working on Microsoft's Cortana launch in the summer of 2014, and I really sparked with him right away."
"I'm going to jump in wherever I'm needed [at Erwin Penland]," Lear says, adding, "I don't want to stop writing, and it's great to be able to do that while working with younger creatives that we want to help nurture."
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