Creative Focus: 'Super' Stars

Like many of the 132 million Americans expected to watch ABC’s broadcast of Super Bowl XXXVII on Sunday, Richard Sabean, creative director and art director at J. Walter Thompson in New York, will gather with friends to watch the game on a large-screen television.

A Super Bowl veteran—he worked on several big-budget productions while at Pepsi agency BBDO New York earlier in his career—Sabean will be cheering for what may turn out to be the most cheaply produced spot on the game.

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