Creative Focus: Snapshot

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There are two recurring themes in Ken Segall’s advertising life: computers and Lee Clow. Segall, having enjoyed stints at Chiat/Day, was recruited by Clow last month to join his hand-picked team dedicated to the resurrection of Apple Computer. The 47-year-old copywriter, who crafted ads for Apple, IBM, Compaq and Next, rejoined the agency as senior partner and creative director in New York.

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