This Creative Director Made a Customizable Children's Book to Empower Young Girls

'Secret Code' shows girls a future of possibilities


Wandering through a bookstore last September in search of a picture book for a young girl's birthday, Mara Binudin-Lecocq was struck by the fact that there were really no books on the shelf about young girls. It was either books about boys or books about animals, and in the few cases where the story was about a girl she was a princess or frolicking through the woods. The options for young girls of color, unfortunately, were nonexistent.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in