How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
Spec Work
War is serious business,” says one agency executive, describing how far a shop will go to secure a new account. Since winning new business is an agency’s lifeline, the question arises: Does anything go?
The American Association of Advertising Agencies recently unveiled a set of initiatives that it hopes will help “level the playing field” in the hotly contested new business wars.
INDEPENDENCE DAY SALE
Subscribe today!
APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF
Already a member? Sign in